eCommerce Platforms 2021

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Comparison shopping for eCommerce Platforms can be time consuming if you don’t have a clear idea of what you want. There are three well-known names when it comes to eCommerce Platforms, and each one of them has a slightly different way of rolling out their upgrade path for your site. Big Commerce, Wysiwyg Commerce and Shopify are the main contenders when it comes to online commerce platforms, and each one has its own distinct benefits and drawbacks.

Comparison shopping for eCommerce Platforms can be time consuming if you don’t have a clear idea of what you want. There are three well-known names when it comes to eCommerce Platforms, and each one of them has a slightly different way of rolling out their upgrade path for your site. Big Commerce, Wysiwyg Commerce and Shopify are the main contenders when it comes to online commerce platforms, and each one has its own distinct benefits and drawbacks.

When it comes to browsing the various ecommerce platforms for your online store, you should put together a list of requirements before you make any comparisons. What features do you need? How much storage for inventory? Do you want to use an on site or off site inventory system?

Each platform has at least some of the same basic features, with some of the bigger names offering more features. For example, on site inventory and dropshipping are pretty standard features with most of the bigger players. When it comes to marketing tools though, that is where the similarities end. Both WYSIWYG and bigcommerce offer a wide range of free tools and analytics for tracking customer behavior, and the main players all have detailed marketing tools available. One thing that does stand out with WYSIWYG is the potential to sell your store for a much larger price point, though there is a learning curve to setting up a shop that will attract customers and convert them into actual sales. Shopify also offers a free marketing tools suite that is very useful for getting your feet wet.

With Shopify, you have the ability to offer additional payment gateways, such as PayPal and Authorize. While many other eCommerce platforms do not allow the addition of additional payment gateways, both woocommerce and shopify do, and it allows you to give your customers complete flexibility in adding and removing payment gateways as they see fit. In addition to these optional gateways, you can integrate your store with many of the other popular and well known retailers, or you can integrate with other merchant services, such as Google Checkout and Paydotcom.

While most of the major platforms have extensive marketing features, a few of them do have extra bonus features that can help increase your conversion rates. eBay offers both a store builder and a website builder, both of which are very useful for building a store that will generate traffic and increase sales. Both of these additional features, the store builder and the website builder, however, will require a fee. Most eCommerce websites however, are set up free of charge and are used as an extra tool for generating traffic and sales. Some of the additional features included with each platform include:

Both the big players have integrated analytics with their platforms, which will allow you to track your visitors and see what pages they visit most frequently. This information is invaluable for improving your website and increasing conversion rates. Google’s Analytics is free and the Volusion website builder integrates with it. While it is not a necessity, it will greatly improve your ability to track visitor behavior and sales.

In addition to the free marketing tools mentioned above, all of the eCommerce platforms support integrated SEO and social media management. All of the big eCommerce stores use SEO to drive massive amounts of targeted traffic to their websites. These optimization techniques can greatly increase your search engine rankings, which will result in more traffic and sales. Most of the eCommerce platforms also have social media integrations which will allow you to share information about your products and services via social media outlets such as Facebook, Twitter and Pinterest.

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